Lacoste SS11 "Unconventional Chic" Campaign Revealed

Lacoste's new "Unconventional Chic" campaign reveals a 180-degree flip from its previous image, replacing the brand's fun and playful attitude...

FW10 Ad Campaign

SS10 Ad Campaign

FW09 Ad Campaign

...with a rather sombre high-fashion dip.

The SS11 campaign features fashion's "it" clan Anja Rubik, Liya Kebede, Jon Kortajarena and Noah Mills.

Has newly appointed creative director Felipe Oliveira Baptista gone too luxury on Lacoste to stand by for a next step similar to his predecessor Christophe Lemaire's?


Source: WWD